Digital Nomad – Travel, Remote Working & Marketing for Accountants

From working for the top accounting software businesses to starting the Australian operation for Xero, with his wife on their kitchen table, our special guest Wayne Schmidt from PracticeEQ tells it how it is. 

Join us as he shares the secrets to marketing, leadership, taking risks, building an accounting business, and many more things: 

  • What it’s like working at the three largest accounting software companies – Reckon, MYOB, and Xero
  • His love for travelling and the special lessons he learned through the years of adventure
  • Working while travelling – especially during Covid
  • Major changes in the accounting industry in times of the pandemic and what we can expect
  • How he goes about hiring the right staff and dealing with clients
  • Methodology for selling and marketing – the types of advertising you should cross off your list
  • Importance of branding and revamping your website
  • The future of outsourcing and the technology involved in working remotely
  • The 3 main things that all accounting firms should start doing
“The Accounting industry has moved online, the world moved online, whether they like it or not”


Wayne Schmidt knows accountants and industry inside out, being in the industry for more than 35 years. He is a sales and marketing guru, a traveller who likes blogging, a website designing enthusiast and a business mentor. One word to describe him? – Bold. He likes taking risks and is passionate about life and calls himself a ‘digital nomad’. His goal – to help accountants find out what makes them unique!

Some quick facts:

  • Launched Xero Australia back in 2009 and has had leadership roles in AU, US, UK & China 
  • Launched to help train nonprofits on how to leverage the power of social media to amply their worthy cause

Show Notes


We are one of the largest Public Practice Recruiters in Australia and New Zealand and have access to most of the clients and candidates on the market. We thrive on delivering the best quality candidates to accounting firms so that you have the right people on the bus to grow your firm.

Why You Should Work With Us:

  • Retained Executive Search Service with delivery on average within 4-8 weeks – or your money back
  • Full Money Back Guarantee up to 12 months as per our TOB’s
  • Split payment options to help you with your cash flow as per our TOB’s; and
  • Discounts for graduates, retainers, admin staff and referrals to your client base

Our Services:

  • Succession Planning – Finding a new Partner for your firm
  • Growing your Firm’s Capabilities and Service Offerings with New/Additional Partners
  • Resourcing your Existing Teams with Juniors (Cadets/Grads) and Senior Accountants/Auditors
  • Contractors to help you through the busy period
  • Remote Staff

Contact Info

You can find out more about Wayne Schmidt and his firm Practice Paradox from their website:

To find out more about RecruitmentExpert please go to or email

Michael Edelstein:

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