Disrupting the Accounting Industry with a Fintech model

Starting out as a Graduate Accountant and eventually paving his way and co-founding his very own high tech accounting practice, our guest gives us more than a sneak peak of what his journey has been about, how he focused on systems, growth and scaling the business. His business aims to disrupt the traditional accounting model. 

Listen in as Patrick Sargent, CEO of Pop Business enlightens us about:

  • The journey of Pop Tax and it’s Co-Founders
  • The trials and tribulations of being a tech a start up in the accounting space
  • The impressive tech used to run and scale the business
  • Importance of stepping away from the tools in order to quickly scale the business
  • Raising funds for an accounting firm business
  • Learning about different channels for advertising & marketing
  • Challenges and solutions to recruiting staff in a growing practice
  • The need for timesheets, KPI’s and incentives
  • Benefits of using recruitment agencies


“We’ve tripled last financial year in revenue and staff and looking to double this financial year.”


Patrick Sargent is a seasoned accounting professional with over 10 years of experience on his hand. He co-founded and currently leads Pop Business – revolutionising how accounting services are delivered to SME’s helping put businesses in the best position to achieve their objectives!

Some quick facts:

  • 10+ years experience as a Chartered Accountant
  • CEO of POP Business & POP Tax – a leading fintech accounting firm in Australia
  • Winner of Tech Innovator of the Year, Business Advisory Firm of the Year, Fast Growing Firm of the Year and Firm of the Year

Show Notes


We are one of the largest Public Practice Recruiters in Australia and New Zealand and have access to most of the clients and candidates on the market. We thrive on delivering the best quality candidates to accounting firms so that you have the right people on the bus to grow your firm.

Why You Should Work With Us:

  • Retained Executive Search Service with delivery on average within 4-8 weeks – or your money back
  • Full Money Back Guarantee up to 12 months as per our TOB’s
  • Split payment options to help you with your cash flow as per our TOB’s; and
  • Discounts for graduates, retainers, admin staff and referrals to your client base

Our Services:

  • Succession Planning – Finding a new Partner for your firm
  • Growing your Firm’s Capabilities and Service Offerings with New/Additional Partners
  • Resourcing your Existing Teams with Juniors (Cadets/Grads) and Senior Accountants/Auditors
  • Contractors to help you through the busy period
  • Remote Staff

Contact Info

You can find out more about Patrick Sargent and his firm Pop Business from their website: https://popbusiness.com.au/

Michael Edelsteinmichael@recruitmentexpert.com.au

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