Building a $1 Billion Dollar Accounting Brand whilst sharing the wealth with your staff!

First of all – you have to check out BlueRock’s website – it’s out of this world (click on the link below)! This ‘picture’ will paint a thousand words about our guest Peter Lalor from BlueRock who shares his incredible vision and the journey towards materialising it. 

Join us in this episode as Peter shares his insights into leadership and what it takes to build a distinctive brand from nothing to a billion dollar firm, and many more things: 

  • How a creative person like him thought of joining the accounting industry
  • Why he decided to pursue a multidisciplinary accounting form model
  • The first year journey of BlueRock and it’s temporary setbacks
  • Which tools have had the biggest impact on the firm
  • Advice on what makes a firm successful, how to add value for your customers and the pillars of growth
  • How to set a clear version for your business, and his BlueRock 3030 Vision
  • Getting the right people on board
  • Designing a successful grad program
  • Balance a fast growing business, family and hobbies and his take on working long hours
  • Future of technology in the accounting industry 
“I’d rather build a legacy where people feel like they’ve come in well, and they’ve left well.”
“If you build it they will come. And it’s all about building a great ecosystem to excel and the rest will sort itself out.”


Peter Lalor is an experienced Company Director with a demonstrated history of working with entrepreneurial business owners since his 20’s. He is passionate about thinking differently and about technology in the Accounting industry. His keenness for growth and opportunity to help entrepreneurs and develop a strong client community and his value and purpose are admirable. His vision – to work with smart people to break the rules!

Show Notes


We are one of the largest Public Practice Recruiters in Australia and New Zealand and have access to most of the clients and candidates on the market. We thrive on delivering the best quality candidates to accounting firms so that you have the right people on the bus to grow your firm.

Why You Should Work With Us:

  • Retained Executive Search Service with delivery on average within 4-8 weeks – or your money back
  • Full Money Back Guarantee up to 12 months as per our TOB’s
  • Split payment options to help you with your cash flow as per our TOB’s; and
  • Discounts for graduates, retainers, admin staff and referrals to your client base

Our Services:

  • Succession Planning – Finding a new Partner for your firm
  • Growing your Firm’s Capabilities and Service Offerings with New/Additional Partners
  • Resourcing your Existing Teams with Juniors (Cadets/Grads) and Senior Accountants/Auditors
  • Contractors to help you through the busy period
  • Remote Staff

Contact Info

You can find out more about Peter Lalor and his firm BlueRock from their website:

Michael Edelstein:

Mobile: 0421 892 145

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