The Instagram Accountant – Secrets to Successful Lead Generation!

The self proclaimed ‘millennial accountant’ – our guest, Michelle Knight from Little Miss Bookkeeping shares everything there is to know about growing your own business, following your heart and using social media to drive leads and lifestyle!

Get comfortable as Michelle talks about her passion for business, her profession and just life in general:

  • How she handles more than 100 clients with 3 offshore staff
  • Dealing with old school clients during this WFH era
  • Offshoring and her experience working with a BPO company
  • Useful software, SEO and marketing her way through social media and streaming platforms
  • Lead generation secrets
  • What she would be doing is she was not an accountant or bodybuilder and what made her leave the industry
  • Founding and growing her online and bookkeeping business at the same time and finding balance between multiple businesses and life
  • Business partnerships and how to maintain good relationships
  • Supporting her clients during the pandemic 
  • Dealing with day to day challenges
  • What differentiates a great bookkeeper from an average one and her end goal


“I enjoy helping new business owners and existing business owners to a level where everything is nice and clean.”


Show Notes

Michelle Knight is an experienced accountant and business owner who supports small business through education, automation, and by offering an online platform all about accounting and bookkeeping. She specialises in helping startups and eCommerce SMEs and calls herself a complete numbers nerd. Her goal – to help online small business owners take the stress and confusion out of accounting!

Quick facts:

  • Started Finance Yourself Academy an easy to understand education around business, accounting and bookkeeping
  • A 30 under 30 finalist last 2021 for two categories, Women in Finance Awards 2020 finalist for ‘Young leader of the Year’ 
  • Runs her own Youtube Channel named ‘Michelle Knight’ where she shares different tools and systems for accountants and business owners who wants to work ‘smarter’


We are one of the largest Public Practice Recruiters in Australia and New Zealand and have access to most of the clients and candidates on the market. We thrive on delivering the best quality candidates to accounting firms so that you have the right people on the bus to grow your firm.

Why You Should Work With Us:

  • Retained Executive Search Service with delivery on average within 4-8 weeks – or your money back
  • Full Money Back Guarantee up to 12 months as per our TOB’s
  • Split payment options to help you with your cash flow as per our TOB’s; and
  • Discounts for graduates, retainers, admin staff and referrals to your client base

Our Services:

  • Succession Planning – Finding a new Partner for your firm
  • Growing your Firm’s Capabilities and Service Offerings with New/Additional Partners
  • Resourcing your Existing Teams with Juniors (Cadets/Grads) and Senior Accountants/Auditors
  • Contractors to help you through the busy period
  • Remote Staff

Contact Info

You can find out more about Michelle Knight   and her firm Little Miss Bookkeeping from their website:

Michael Edelstein:

Mobile: 0421 892 145

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